KANSAS CITY, Mo. – Suits And Sneakers Week, the signature annual initiative of the American Cancer Society and NABC’s Coaches vs. Cancer program, begins today and runs through January 28. The nationwide campaign will unite coaches across all levels of basketball to advance the American Cancer Society’s mission to end cancer as we know it, for everyone.
This week, coaches will wear suits along with their favorite sneakers on the sidelines as a visible reminder of their commitment to advancing the fight against cancer. Basketball programs participating in Suits And Sneakers Week will also deliver important messaging about the life-saving significance of regular cancer screening.
Coaches vs. Cancer is celebrating its 30th anniversary during the 2023-24 season. Since being launched in 1993 by former Missouri coach Norm Stewart, Coaches vs. Cancer has raised over $155 million to support the efforts of the American Cancer Society, including screening, research, and patient support programs such as Hope Lodge and Road to Recovery.
“Coaches vs. Cancer unites thousands of coaches and the greater basketball community in support of a common objective – ending cancer,” said NABC Executive Director Craig Robinson. “Suits And Sneakers Week showcases the best of our sport and of coaches’ commitment to using their platforms for good. The NABC is grateful for our longstanding partnership with the American Cancer Society, and we look forward to continuing the life-saving work of Coaches vs. Cancer this week and for decades more to come.”
“We know that screening and early detection play a critical role in ending cancer as we know it, for everyone. When found early, cancer is easier to effectively treat, leading to significantly improved outcomes,” said Dr. Karen E. Knudsen, chief executive officer at the American Cancer Society. “In partnership with the NABC and our college basketball coaches across the country, we are encouraging all individuals to be advocates for their own health through following cancer screening guidelines. Together, let’s set the screen!”
Cancer screening is safe, effective, and should be a regular part of everyone’s life. With one-in-two men and one-in-three women facing a cancer diagnosis in their lifetime, regular cancer screening is more important than ever. To learn more about the American Cancer Society, the Coaches vs. Cancer program, and cancer screening options, visit coaches.cancer.org.
