KANSAS CITY, Mo. – The National Association of Basketball Coaches has unveiled a comprehensive relaunch of its official website, NABC.com. The redesign was completed through a new partnership between the NABC and WMT Digital, a full-service solutions agency and a leader in the college athletics digital space.
The new NABC.com features a range of engaging multimedia content, including videos, podcasts and educational resources. The website, which was engineered to provide a seamless user experience across any device, also elevates the NABC’s presentation of its numerous events, programs and awards.
“The goal of our communication and digital efforts at the NABC is to simultaneously serve the needs of our members with modern resources while also showcasing the impact coaches make on and off the court,” said NABC Executive Director Craig Robinson. “The NABC-WMT Digital partnership represents a significant enhancement to our digital presence that we believe will help grow the NABC brand and serve as an asset to coaches and the sport as a whole.”
“We are excited about the partnership and opportunity to build out the new digital home of NABC, but we’re even more excited about our alignment with their leadership around their strategic goals,” added WMT Founder and CEO Andres Focil. “The NABC wants to innovate and is keenly focused on delivering increased value to their membership. That’s core to our mission at WMT as well. That alignment gives us great confidence that we can help NABC meet their strategic goals and grow their brand in new and impactful ways.”
The relaunch of NABC.com is the NABC’s second significant investment in digital media over the past year. In August, the NABC launched a new NABC Member Portal – an exclusive resource for coaches to manage their NABC membership experience – through a partnership with MemberSuite.
About the NABC
The National Association of Basketball Coaches was founded in 1927 by Phog Allen, the legendary coach at the University of Kansas. Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. Guided by the core values of leadership, advocacy, service, education and inclusion, the NABC works to further the best interests of the game of basketball and the players and coaches who participate in the sport. Nearly 5,000 coaches representing all levels of collegiate, scholastic and youth basketball hold NABC memberships. For more information about the NABC, visit nabc.com.
About WMT Digital
WMT is a full-service team of engineers, designers and developers committed to using technology to solve complex problems. By examining user behavior through search patterns, the company builds one-of-a-kind digital products that inspire action. Grounded in targeted metrics, WMT crafts custom solutions that improve fan engagement, recruiting, ticket sales, fundraising, and more. Many of the most respected names in college athletics partner with WMT, including the Arkansas Razorbacks, Clemson Tigers, Ohio State Buckeyes, Florida State Seminoles, Georgia Tech Yellow Jackets, Kansas Jayhawks, LSU Tigers, Notre Dame Fighting Irish, and the Mountain West Conference. To learn more, visit wmt.digital.
