KANSAS CITY, Mo. – The National Association of Basketball Coaches today announced a promotional partnership with Collars & Co. to support the upcoming Coaches vs. Cancer Suits And Sneakers Week.
Coaches vs. Cancer is a nationwide collaboration between the NABC and the American Cancer Society that leverages the leadership of basketball coaches to advance the vision to end cancer as we know it, for everyone. Suits And Sneakers Week – set to run Jan. 26-Feb. 1 – is the signature annual advocacy and awareness initiative of the Coaches vs. Cancer program where coaches showcase visible reminders of their commitment to impacting the fight against cancer.
Through the new partnership, Collars & Co. will direct 10 percent of qualifying sales to support Coaches vs. Cancer and the American Cancer Society, beginning on Jan. 26 with the start of Suits And Sneakers Week and lasting through April 13, 2026. Coaches, alumni, and fans can join the fight by using the promo code CvC10 during checkout on any purchases made at collarsandco.com.
Van Wagner manages the NABC’s corporate marketing and sponsorship program, and secured the national partnership with Collars & Co.
About the NABC
The National Association of Basketball Coaches is a professional development and advocacy organization serving over 5,000 members in collegiate, scholastic and youth basketball. The NABC was founded in 1927 by Phog Allen, the legendary University of Kansas coach and student of James Naismith, the inventor of basketball. The NABC works to advance all levels of basketball and operates as a collective voice for coaches. NABC members are Guardians of the Game, upholding the core values of leadership, advocacy, service, education, and inclusion. For more information about the NABC, visit nabc.com.
About Collars & Co.
Collars & Co. is revolutionizing menswear by combining timeless sophistication with modern comfort. Known for its signature Dress Collar Polo™, the brand creates versatile, high-performance apparel that transitions effortlessly from casual to professional settings. With a commitment to innovation, quality, and style, Collars & Co. has redefined the way men dress, offering an elevated look without sacrificing ease. Worn by professionals and trendsetters alike, Collars & Co. continues to lead the way in smart, stylish everyday wear. Visit Collars & Co. stores in Boca Raton, FL; Calabasas, CA; Chicago, IL; Dallas, TX; King of Prussia, PA; and Rockville, MD. Visit us online at collarsandco.com and shop our officially licensed collegiate collection.
